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A woman sits in a dimly-lit studio with production lights around her. The text "VIDEO PRODUCTION" is prominently displayed in white, and the "Dragonfly Blogs" logo is positioned in the top right corner.
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KNOWLEDGE BASE

Learn from industry insiders and gain insights that will take your video production to the next level

Latest Blogs
7 Ways the NHS and Public Sector Use Video for Patients
Corporate Video

7 Ways the NHS and Public Sector Use Video for Patients

Printed leaflets sit unread in waiting rooms. Phone lines back up with calls from patients who simply want to know what will happen to them. Public sector organisations are under...
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When a Talking Head Video Works Better Than Animation
Talking Head Video

When a Talking Head Video Works Better Than Animation

The format question comes up on almost every brief. Animation looks polished, scales well, and ages gracefully. But certain messages lose something the moment a real face disappears from screen....
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How to Use Video SEO to Get Your Films Found After Launch
Video SEO

How to Use Video SEO to Get Your Films Found After Launch

Publishing a video is the easy part. Getting it in front of people who are actively searching for what it covers is where most brands stall. The production budget gets...
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What Great Commercial Video Gets Right That Most Brands Miss
Commercial Video

What Great Commercial Video Gets Right That Most Brands Miss

A brand comes in with a strong product, a decent budget, and a list of things they want the video to say. Six weeks later they have a film that...
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How Charities Can Use Video to Drive Donations Without a Big Budget
Explainer Videos

How Charities Can Use Video to Drive Donations Without a Big Budget

A well-produced leaflet explains what your charity does. A two-minute film makes someone feel why it matters. That distinction is not just a creative preference , it directly affects whether...
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3D Animation vs Live Action: Which Wins for Product Launches?
3D Animation

3D Animation vs Live Action: Which Wins for Product Launches?

A product launch video carries a lot of weight. It has to land the value proposition, look the part, and move people to act, often in under two minutes. The...
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Dragonfly, a video production company in London.