KNOWLEDGE BASE

The two-minute explainer ruled corporate commissioning for years. It made sense when most video lived on a website's product page and sat behind a form. Neither of those conditions holds...

Most explainer video projects that go over budget or over deadline share one cause, the brief arrived vague and nobody pushed back on it early enough. Getting the foundational thinking...

Most video projects go wrong before a single frame is shot. The brief arrives focused on format, a two-minute explainer, a brand film, a product demo, but the format is...

Most brands come to a video brief thinking they need to answer one question, what do we want to say? The real question is what do we want the viewer...

A polished showreel and a confident pitch can make almost any production company look right for the job. The real question is whether they can deliver the same standard for...

A financial services firm books a live shoot. Weather cancels it. Rescheduling costs three weeks and half the budget. Meanwhile, a competitor's animated explainer goes live, gets shared across LinkedIn,...

Picture a marketing manager who has just wrapped a two-day shoot. The footage exists. The brief was clear. The budget has been spent. And yet, sitting in front of a...

Publishing a video is the easy part. Getting it in front of people who are actively searching for what it covers is where most brands stall. The production budget gets...

A product launch video carries a lot of weight. It has to land the value proposition, look the part, and move people to act, often in under two minutes. The...